Our Story

Our Story

Twenty-four days of anticipation

Encore Advents makes one thing properly: advent calendars you actually keep something from.

Most advent calendars are gone by the 25th — a row of empty plastic trays and a sugar headache. We wanted the opposite. Something where every door adds to a single object, so that by Christmas Eve you’re holding something you built rather than something you ate.

Why a charm bracelet

Because it’s the one gift that gets better the longer it takes. Twenty-four charms, one a day, clipped onto a chain that comes in the box. Nothing to assemble, nothing to lose — just a small ritual every morning of December and a finished bracelet at the end of it.

Our first calendar is made for pop fans — the ones with the lyrics memorised and the friendship bracelets already stacked up the forearm. It’s a Swiftie-inspired design, made by fans, for fans.

Made independently

We’re a small independent brand. We produce a limited run each season, ship it ourselves, and answer our own emails. If something’s wrong with your order, a real person reads the message.

Independently made. Encore Advents designs its own calendars, packs its own orders and answers its own emails. Swiftie-inspired, for fans, by fans.

Shop the calendar